Press kit no. 7726-01

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Press kit - Press release - FW JI· The Rural Memory Museum - IARA

Press Kit | no. 7726-01

FW JI· The Rural Memory Museum

Yixian, Huangshan City, China

IARA

IARA Design and Research Office, No.12 Xiaotang Hutong. A new spiritual heart for a small village.

Xicheng District, Beijing, China, 2025-07-04 - 

The project is located in Fengwu Village, Biyang Town, Yixian County, Huangshan City. As one of the best-preserved areas of traditional villages in southern Anhui, Yixian County is renowned for its rich natural landscapes and cultural heritage, which includes the famous ancient villages of Xidi and Hongcun. However, compared to other cultural villages in the county, Fengwu Village, despite its idyllic scenery, has limited preservation of ancient buildings and faces common challenges to many rural areas, such as population outflow, an aging demographic, insufficient public facilities, and a lack of cultural activities.


How can design bring vitality to an ordinary village like this? In 2023, "Fengwu JI" was launched as a rural revitalization project. By blending an international perspective with local context, the project leverages spatial design to unite villagers and stakeholders from all sectors. Through micro-renovations and cultural initiatives, the project aims to enhance villagers’ lives, improve their well-being, and revitalize rural vitality. The "Rural Memory Museum" is a key subproject under this initiative.


The site is located in the village’s core, where a building called 'Yingfengli' once stood, but gradually disappeared over time, leaving behind a small village square with fitness equipment for public use. However, due to the lack of shelter, the square was underutilized in the hot and rainy local climate, primarily serving as a place for drying meat and clothes. The goal is to transform this inactive site into a vibrant public space through thoughtful design.


Respecting the village’s history, the new building overlays the footprint of the original structure, using local materials and contemporary design to reconstruct and integrate into the rural fabric. The museum not only serves as a space for visitors but also as a spiritual core and gathering place for villagers. To some extent, it is a "new ancestral hall" for the contemporary rural community.


The design elevates the museum to the second floor, leaving most of the ground floor open as a semi-outdoor space for shaded and rain-protected gatherings. Drawing inspiration from the courtyard traditions of southern Anhui residences, the building forms a J-shaped layout, enclosing a courtyard in conjunction with the adjacent local clinic and northern residences. Unlike traditional inward-facing courtyards, the elevated ground floor and open design reverse the spatial relationship, creating layered, outward-oriented public areas—a reinterpretation of the local vernacular.


The building’s exterior incorporates whitewashed high walls that blend into the village texture, while the inner courtyard features lightweight wooden walls. Traditional materials like grey tiles, white walls, and timber framing are used, but innovatively adapted. Inspired by the weathered textures of old village buildings and carbonized wood from years of exposure, the walls use local river sand, cement, and lime, manually finished to mimic natural aging. The wood panels are charred to create a carbonized layer, enhancing durability while evoking a sense of time.


The second floor houses three areas: the "Rural Memory Hall," the "Future of the Village Hall," and a "Village Documentary Screening Room." The Memory Hall is inward-facing, with solid walls, wooden shutters, and hidden skylights that channel daylight through slits in the thick wall, creating a serene atmosphere. The Future Hall, by contrast, features large glass windows, bringing the rural landscape into the space. The compact 10-square-meter screening room, named the “Time Box,” is entirely encased in charred wood, with a single hanging bulb symbolizing the village's spiritual core.


The exhibits in the "Rural Memory Hall" revolve around the theme of the "Poetry of Life," using individual stories and emotions as threads. By collecting cherished artifacts from villagers, the exhibition is divided into three chapters: "Birth", "Growth", and "Inheritance", narrating life’s journey from childhood to family life, and finally to death. This reconstruction of the village's history evokes memories and fosters a sense of identity, transforming individual memories into collective rural culture.


Unlike conventional museum buildings, the Rural Memory Museum does not glorify grand narratives or static relics. Instead, it celebrates ordinary individuals with humanistic care. It also functions as a venue for daily leisure, weddings, funerals, and festivals. Even before construction was completed, villagers spontaneously hosted two community feasts on the ground floor—exactly the outcome we hoped to see. The museum's official opening featured another village feast, inviting all residents to participate. Old memories continue here, and new lives emerge. The Rural Memory Museum is becoming the new spiritual heart of Fengwu Village.

Technical sheet

Project name: FW JI· The Rural Memory Museum

Location: Fengwu Village, Yixian, Huangshan, China

Owner: Biyang Township People's Government, Yixian Agricultural and Water Resources Bureau 

Design Institute: IARA

Principal Architect: Lubin Liu, Jingqiu Zhang

Team members: Qinming Luo, Li Li, Yarong Zhang, Hui Wang, Yi Huang, Yue Wang

Exhibition and Visual Design: IARA Rural Revitalization
Lead Designers: Jingqiu Zhang, Lubin Liu, Sitian Zhang
Curatorial Team: Qinming Luo, Jiawei Song, Yuling Liu, Jiaxin Bao
Curatorial Text: Jingqiu Zhang, Lubin Liu, Jiawei Song, Taotao Zhou
Exhibition Visual Design: Jian Wang
Landscape Design: Wenjing Fang

Constructor: Huangshan Dehong Construction Engineering Co.

Construction size: 272.1 square metres

Structure Type: Reinforced Concrete Structure, Wooden Structure

Design time: 2023

Completion date: 2024

Photography: Huien Song, Ziyi Liu, Yi Huang, Jingqiu Zhang, Team of Yizhe Zhang

About IARA

IARA, co-founded by Jingqiu Zhang and Lubin Liu in Beijing, is an international team that integrates design, research, education, planning, organization, and operations. The office not only focuses on the foundational creation of architectural spaces, but also emphasizes interdisciplinary connections and integrations beyond the physical realm. Through a multi-perspective and multidimensional approach to design, IARA redefines the relationship between space and people, employing interdisciplinary and cross-media methods to make design a medium that bridges various disciplines and communities.


IARA is deeply invested in the transformation of contemporary urban and rural environments. At the core of their philosophy is Social Realism—a design thinking that regards architecture not only as spatial construction, but also as a response to social issues and complex realities. Through the dual pathways of Infra Architecture (spatial, material, and environmental construction) and Reflex Arc (research, exhibitions, publications, and social engagement), the firm works directly on the ground, within the gaps of society, seeking embedded and transformative actions. Starting from a broad design perspective, the team actively participates in societal changes through cultural production and public engagement. It explores people-oriented methods for urban and rural development, and collaborates with various sectors to bring sustainable vitality to the built environment.

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For more information

  1. www.iara-arc.com

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FW JI· The Rural Memory Museum
Video credit:

Presented by: IARA
Producers: Zhang Jingqiu, Liu Lubin
Director and Cinematography: Song Huien
Editing: Song Huien, Xu Kehang

Special Thanks: Zhou Taotao, Hu Shengping, and the entire committee of Fengwu Village

Press kit | 7726-01 - Press release | FW JI· The Rural Memory Museum - IARA - Institutional Architecture - View of the building from the village alley - Photo credit: Yi Huang
View of the building from the village alley
Photo credit: Yi Huang
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Very High-resolution image : 15.0 x 20.0 @ 300dpi ~ 9.6 MB

Press kit | 7726-01 - Press release | FW JI· The Rural Memory Museum - IARA - Institutional Architecture -  Bird's eye view - Photo credit: Yi Huang
Bird's eye view
Photo credit: Yi Huang
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Very High-resolution image : 17.78 x 10.0 @ 300dpi ~ 9.4 MB

Press kit | 7726-01 - Press release | FW JI· The Rural Memory Museum - IARA - Institutional Architecture - Bird's eye village feast in the evening - Photo credit: Huien Song
Bird's eye village feast in the evening
Photo credit: Huien Song
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Very High-resolution image : 20.0 x 14.97 @ 300dpi ~ 22 MB

Press kit | 7726-01 - Press release | FW JI· The Rural Memory Museum - IARA - Institutional Architecture - Bird's eye village feast in the evening - Photo credit: Huien Song
Bird's eye village feast in the evening
Photo credit: Huien Song
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High-resolution image : 13.34 x 10.0 @ 300dpi ~ 15 MB

Press kit | 7726-01 - Press release | FW JI· The Rural Memory Museum - IARA - Institutional Architecture - View of the building from the Rive - Photo credit: Huien Song
View of the building from the Rive
Photo credit: Huien Song
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High-resolution image : 15.0 x 10.0 @ 300dpi ~ 12 MB

Press kit | 7726-01 - Press release | FW JI· The Rural Memory Museum - IARA - Institutional Architecture - View of the building from the River  - Photo credit: Yi Huang
View of the building from the River
Photo credit: Yi Huang
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High-resolution image : 10.0 x 15.0 @ 300dpi ~ 8.5 MB

Press kit | 7726-01 - Press release | FW JI· The Rural Memory Museum - IARA - Institutional Architecture - The building  at night - Photo credit: Yi Huang
The building at night
Photo credit: Yi Huang
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Very High-resolution image : 12.5 x 18.75 @ 300dpi ~ 11 MB

Press kit | 7726-01 - Press release | FW JI· The Rural Memory Museum - IARA - Institutional Architecture - Espace public au rez-de-chaussée - Photo credit: Yi Huang
Espace public au rez-de-chaussée
Photo credit: Yi Huang
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High-resolution image : 14.99 x 10.0 @ 300dpi ~ 13 MB

Press kit | 7726-01 - Press release | FW JI· The Rural Memory Museum - IARA - Institutional Architecture - Espace public au rez-de-chaussée - Photo credit: Yi Huang
Espace public au rez-de-chaussée
Photo credit: Yi Huang
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Very High-resolution image : 20.0 x 13.34 @ 300dpi ~ 14 MB

Press kit | 7726-01 - Press release | FW JI· The Rural Memory Museum - IARA - Institutional Architecture - Ground floor village daily life - Photo credit: Yi Huang
Ground floor village daily life
Photo credit: Yi Huang
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High-resolution image : 15.0 x 10.0 @ 300dpi ~ 9.2 MB

Press kit | 7726-01 - Press release | FW JI· The Rural Memory Museum - IARA - Institutional Architecture - Ground floor village daily life - Photo credit: Yi Huang
Ground floor village daily life
Photo credit: Yi Huang
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High-resolution image : 15.0 x 10.0 @ 300dpi ~ 9.6 MB

Press kit | 7726-01 - Press release | FW JI· The Rural Memory Museum - IARA - Institutional Architecture - Ground floor village daily life - Photo credit: Yi Huang
Ground floor village daily life
Photo credit: Yi Huang
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High-resolution image : 15.0 x 10.0 @ 300dpi ~ 8.7 MB

Press kit | 7726-01 - Press release | FW JI· The Rural Memory Museum - IARA - Institutional Architecture - Ground floor village feast in the evening - Photo credit: Team of Yizhe Zhang
Ground floor village feast in the evening
Photo credit: Team of Yizhe Zhang
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Very High-resolution image : 20.0 x 10.56 @ 300dpi ~ 7.4 MB

Press kit | 7726-01 - Press release | FW JI· The Rural Memory Museum - IARA - Institutional Architecture - Second Floor Rural Memory Hall Poetry of Life Exhibition  - Photo credit: Yi Huang
Second Floor Rural Memory Hall Poetry of Life Exhibition
Photo credit: Yi Huang
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High-resolution image : 15.0 x 10.0 @ 300dpi ~ 9.6 MB

Press kit | 7726-01 - Press release | FW JI· The Rural Memory Museum - IARA - Institutional Architecture - Second Floor Rural Memory Hall Poetry of Life Exhibition - Photo credit: Yi Huang
Second Floor Rural Memory Hall Poetry of Life Exhibition
Photo credit: Yi Huang
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Very High-resolution image : 20.0 x 13.33 @ 300dpi ~ 9.7 MB

Press kit | 7726-01 - Press release | FW JI· The Rural Memory Museum - IARA - Institutional Architecture - Second Floor Rural Memory Hall Poetry of Life Exhibition - Photo credit: Yi Huang
Second Floor Rural Memory Hall Poetry of Life Exhibition
Photo credit: Yi Huang
Download

High-resolution image : 14.99 x 10.0 @ 300dpi ~ 12 MB

Press kit | 7726-01 - Press release | FW JI· The Rural Memory Museum - IARA - Institutional Architecture - Second Floor Rural Memory Hall Poetry of Life Exhibition - Photo credit: Yi Huang
Second Floor Rural Memory Hall Poetry of Life Exhibition
Photo credit: Yi Huang
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High-resolution image : 15.0 x 10.0 @ 300dpi ~ 10 MB

Press kit | 7726-01 - Press release | FW JI· The Rural Memory Museum - IARA - Institutional Architecture - Second Floor Rural Memory Hall Poetry of Life Exhibition - Photo credit: Yi Huang
Second Floor Rural Memory Hall Poetry of Life Exhibition
Photo credit: Yi Huang
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High-resolution image : 10.0 x 13.33 @ 300dpi ~ 5.3 MB

Press kit | 7726-01 - Press release | FW JI· The Rural Memory Museum - IARA - Institutional Architecture - Second Floor Rural Memory Hall Poetry of Life Exhibition Detail  - Photo credit: Yi Huang
Second Floor Rural Memory Hall Poetry of Life Exhibition Detail
Photo credit: Yi Huang
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High-resolution image : 15.0 x 10.0 @ 300dpi ~ 4.6 MB

Press kit | 7726-01 - Press release | FW JI· The Rural Memory Museum - IARA - Institutional Architecture - Second Floor Rural Memory Hall Poetry of Life Exhibition Detail - Photo credit: Ziyi Liu
Second Floor Rural Memory Hall Poetry of Life Exhibition Detail
Photo credit: Ziyi Liu
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High-resolution image : 15.0 x 10.0 @ 300dpi ~ 2.1 MB

Press kit | 7726-01 - Press release | FW JI· The Rural Memory Museum - IARA - Institutional Architecture - Second Floor Rural Memory Hall Poetry of Life Exhibition Detail - Photo credit: Ziyi Liu
Second Floor Rural Memory Hall Poetry of Life Exhibition Detail
Photo credit: Ziyi Liu
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High-resolution image : 15.0 x 10.0 @ 300dpi ~ 4.9 MB

Press kit | 7726-01 - Press release | FW JI· The Rural Memory Museum - IARA - Institutional Architecture - Second Floor Rural Memory Hall Poetry of Life Exhibition Detail - Photo credit: Ziyi Liu
Second Floor Rural Memory Hall Poetry of Life Exhibition Detail
Photo credit: Ziyi Liu
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Very High-resolution image : 20.0 x 13.33 @ 300dpi ~ 6.5 MB

Press kit | 7726-01 - Press release | FW JI· The Rural Memory Museum - IARA - Institutional Architecture - Second Floor Future of the Village Hall - Photo credit: Ziyi Liu
Second Floor Future of the Village Hall
Photo credit: Ziyi Liu
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Very High-resolution image : 13.33 x 20.0 @ 300dpi ~ 6.5 MB

Press kit | 7726-01 - Press release | FW JI· The Rural Memory Museum - IARA - Institutional Architecture - Second Floor Documentary Screening Room<br style=""> - Photo credit: Ziyi Liu
Second Floor Documentary Screening Room
Photo credit: Ziyi Liu
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High-resolution image : 15.0 x 10.0 @ 300dpi ~ 1.5 MB

Press kit | 7726-01 - Press release | FW JI· The Rural Memory Museum - IARA - Institutional Architecture -  Second Floor Corridor - Photo credit: Yi Huang
Second Floor Corridor
Photo credit: Yi Huang
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High-resolution image : 15.0 x 10.0 @ 300dpi ~ 7.4 MB

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