Here are answers to some of our most frequently asked questions. If you don't find your question below or if you want to learn more about any topic, please contact us! It will be our pleasure to help you.
A newswire is an official source of information for the media. News is distributed daily on an online platform so that journalists can use it to create their articles. The news is sent as a press kit to targeted media lists, locally, nationally and internationally. [v2com newswire]
The press kit contains the news to be distributed to the media in the form of a press release. The kit may also include high-resolution photos, plans, drawings, videos and attachments to provide additional information to journalists. Using an access code, journalists can retrieve the press material from the newswire to create their articles. [Example of a press kit on v2com]
A press release is a professional text containing news intended for journalists and editors. It is used to announce a news item, an event, a new project, a new product, a launch, etc. A press release must be objective, factual, neutral and relevant. We offer both writing and editing services. Contact us for more details.
A press release is the information at the source of the articles and is distributed by a newswire or communications professionals; whereas an article is a text written by a journalist or editor working for a magazine, webzine, newspaper, etc. and is published by the media. A press release presents neutral and objective information related to the project or news item and is addressed to the media; whereas an article presents objective or subjective information, in part or in whole, and is addressed to a reader. However, in some cases, an editor may use a press release in its entirety for his or her article, so the difference is not always noticeable.
Unlike most newswires, v2com specializes in design and architecture, both by the nature of its news and the media it reaches. v2com has the largest network of contacts in the industry, allowing architects and designers to be published in prestigious publications internationally. In addition, high-resolution photos play an important role in illustrating a project or product. Generalist newswires, which usually relay only a press release, are not as well suited to design and architecture projects. The presentation of press kits on v2com is also much more attractive and offers a comprehensive view of the project.
v2com is the world's leading international design and architecture newswire. v2com was founded in 2008 to facilitate the discovery of design news and to offer a fast and efficient tool to the media at an affordable cost for clients. v2com offers professionals a promotional tool for their projects, to help them increase their media visibility while providing journalists with a reliable source of information for their articles. The v2com team has more than 25 years of experience in international press relations specialized in design and architecture. [About us]
v2com is for all design and architecture professionals: architects, designers, landscape architects, urban planners, manufacturers, event organizers, artists, public relations professionals, etc. Our clients work in various related fields: commercial, industrial, residential, landscape architecture, urban planning, interior design, lighting, art, industrial design, hotels, tourism, etc. v2com's clients come from all over the world: Australia, the United States, France, the United Kingdom, Spain, the Netherlands, Canada, China, India, South Africa, etc. [Customer testimonials]
Over the past 25 years, v2com has built one of the largest international media networks, with more than 6,250 publications in 96 countries, and it’s growing every day. Most of the media that use v2com are specialized in design and architecture such as: Dwell, AD, Archdaily, Abitare, Architectural Record, Frame, Domus, Wallpaper, Dezeen, etc. Our network also includes several publications specialized in travel, lifestyle, luxury or business such as: CondéNast Traveler, Robb Report, Fast Company, etc. as well as some generalist media such as The Globe and Mail, The New York Times, Le Figaro, The Telegraph, etc. [Media testimonials] [Media Impact]
v2com regularly establishes partnerships with the most prestigious international design and architecture competitions/awards, festivals and events. Over the years, v2com has formed more than 60 partnerships including World Architecture Festival (WAF), World Festival of Interiors (INSIDE), Frame Awards, AZ Awards, Architizer A+ Awards, London Design Fair, WAN/WIN Awards, and many others. This positioning gives v2com constant visibility in the industry, which in turn contributes to the visibility of our clients. [Partners]
To distribute on v2com is to take advantage of a single platform to obtain several articles easily, quickly and at low cost. In two clicks, your projects are sent to the most influential publications around the world. v2com offers an attractive presentation and a comprehensive view of your projects, in a format adapted to the media. Thanks to its secure and personalized mailings, v2com is a reliable source of information for the media and thus increases your chances of being seen and published. You are also instantly informed of the publication interests of journalists thanks to automated notifications for each download, including the journalist's contact information. Distributing on v2com and obtaining media coverage allows a firm or a professional to increase their visibility and notoriety, and land new contracts.
v2com is the industry’s most experienced and largest media network specializing in architecture and design. It has proven its value for more than 12 years, generating thousands of articles for clients in print and digital magazines, newspapers and books. With more than 25 years of experience in international press relations, while offering complementary communications services, the v2com team offers strategic advice and accompanies you throughout your distribution. It is a personalized and human approach, combined with state-of-the-art technology.
An article in a publication is objective recognition by a credible source. The best promotional tools for designers and architects are awards and media coverage. Coverage helps consolidate and improve the visibility, credibility and notoriety of a firm or professional. It also helps build a stronger image, control your company's messaging and reinforce the perception that your company is active and on the move.
To expand your network and media coverage and reach other types of media, countries and potential new clients. v2com sends your project to a complete and up-to-date media network, saving you time and money. We know the media and their needs, and constantly update our contact lists. v2com has a well-established reputation and the media trusts the quality of its content, distinguishing it from ordinary mass mailings. Media outlets receive hundreds of emails a day and do not necessarily have the ability to distinguish your project from the hundreds of others received. v2com's mailings are reliable, known and recognized by the media. The media do not like attachments, let alone having to go back and forth to get the material. With v2com, everything is ready to publish. You therefore increase your chances of being considered and published.
International exposure in a high-profile international magazine gives you superior credibility with your local clientele. International media coverage also provides a potential opportunity to expand your client base to other countries or to have a prospective foreign client contact you for a project in your territory.
The best strategy depends on several factors. You need to be selective in your choice of projects, be consistent in your promotion and vary the type of project. Before consolidating your press material, contact the v2com team to discuss your objectives. v2com has more than 25 years of expertise in specialized design and architecture press relations, so we are well equipped to advise and guide you toward the best possible results.
The factors that influence media impact are originality, timeliness, exclusivity of the news, quality of the press release, quality and quantity of images and press relations (personalized follow-up). Consult the [Media impact] and [Case studies] pages to get a better idea of the possible media impact according to the type of project. Contact us to tell us about your project and get advice on how to optimize your impact.
v2com is a newswire that automatically distributes your project to thousands of media outlets around the world. Press relations is a personalized follow-up with journalists in an even more targeted way according to a specific strategy. Adding press relations to the newswire allows you to obtain more articles, manage exclusivity agreements, perform a rigorous follow-up, monitor published articles, create a press review, etc.
Absolutely! The v2com platform was designed to offer an alternative to architects and designers who want to reach the media, without having the tools, network or budget for press relations services. v2com allows you to send your projects to the media by selecting media categories and countries. On the other hand, v2com offers two options for a more targeted strategy without press relations: publication restriction options (control which media can publish) and embargo options (control the publication date).
If you are a communications professional in a PR agency or a design and architecture company, v2com is an efficient complementary tool to press relations. You will get several articles effortlessly and increase your media network. You can send your press kit to your own media list via the secure, user-friendly and efficient automated system. The media can easily download the press material on v2com, and you will be notified each time. Centralization on v2com allows you to consult your different projects and track all media interest and statistics in one place.
First, take a look at the packages on the [Packages and rates] page and consult the other information pages as needed. Then contact a member of the v2com team so that they can advise you on the best distribution strategy for you. Once you have chosen a package, we will send you a quote and you will then be able to access your v2com client account.
All year long. The media are never on vacation. They are constantly looking for content for their articles. Be aware that a print media can evaluate a project for several weeks or even months before publishing it. Web-based media, on the other hand, publish several projects a day. The dissemination strategy can vary from one news story to another, and key decisions often need to be made beforehand. Contact us before the news is released, before you write your press release, even before you organize the photoshoot, if possible. The earlier we work together, the better the results will be.
For a complete professional quality press kit, the press release must be objective, factual and relevant. The images must be high-resolution (300 DPI) and professional-quality. You can also add videos. You can call upon v2com's services for the writing, translation and revision of a press release as well as for the configuration of your press kit. [Packages and rates]
Following the distribution of your press kit on v2com, you will receive automated alerts by email telling you which media are downloading images of your project for publication. You can then take steps to contact that outlet or add a media monitoring option so that v2com can follow up on your behalf and retrieve the published articles.
Press kits are public on v2com. They can therefore be seen by any web user, design professional or potential client browsing the platform. However, only media connected to v2com can download your high-resolution images. It is possible to add a publication restriction option to manage the media that can download and publish your project, but your press kit remains public and viewable by anyone. The embargo option is also available for confidential news that cannot be published before a specific date. The press kit is then private, only accessible by media connected to v2com.