Architects and designers:
your marketing and PR blog
Learn about promotion, marketing, communications, press relations, and PR for designers and architects, with access to tips and tricks, advice, news, interviews, and case studies.
How to optimize your project’s media coverage
Case study: The Rajasthan School by Sanjay Puri Architects
An example of media coverage for an institutional architecture project
Spot the differences
Digital media vs. social media
The arrival of the Internet led to an explosion in the number of digital media outlets. Printed magazines, books and newspapers – and even TV and radio stations – all have their electronic versions.
The Top 12 design and architecture webzines
Our picks for the world’s 12 best online publications specializing in design and architecture.
Should you aim for local or international media coverage?
Media visibility is a promotional tool of choice for designers and architects. As with any other kind of promotion – competitions, for example – geographical positioning is important. Should you aim f... (continued)
Writing a press release: 3 pitfalls, 3 rules
How do you write a good press release? What are the most common mistakes? What does it take to meet media needs and increase your chances of getting published? Read on for our dos and don’ts.
Spot the differences
Press kit vs. press release
“The press release describes your project. But in many cases, words alone can’t do justice to a project or news item – especially in design and architecture.”
The Top 12 design and architecture magazines
Our picks for the world’s 12 best print publications specializing in design and architecture.
Essential media success factors for your architecture project
Case study: Bal House by Terry & Terry Architecture
Media coverage for a residential project
Why do designers and architects need media coverage?
What are the benefits of getting published locally and internationally? Why is media coverage so important for design and architecture professionals?
Spot the differences
Press Release vs. Article
If you’re an architect or a designer, you might have come across some communications and PR terms that are not part of your everyday professional vocabulary. And that means you might not be completely... (continued)
The 5 essential marketing tools for designers and architects
How do you promote yourself as a designer or architect?
What’s the best way to get maximum exposure for your projects?
How should you promote your firm and extend its reach?
v2com launches its brand new blog!
We are happy to announce the launch of our brand new blog to share tips and tricks, advice and news on the wonderful world of communications, marketing and press relations for designers and architects... (continued)